Strategic Thinking and Planning: Client Success Story

Jean started her company one year ago. She easily gained her first clients through recommendations from family and friends. Once she completed the services for those first clients, Jean found herself with few remaining clients and an empty pipeline.

Although she was great at delivering service, Jean realized that she lacked the sales and marketing skills she needed to attract new clients. She began to question her ability to maintain a successful business.

In the safe environment of a coaching relationship, Jean fully shared her concerns without fear of judgment. She began to hone her sales skills and quickly learned that clearly defining her target market and analyzing her sales efforts provided valuable information for developing a solid marketing strategy and a weekly plan for meeting her sales goals.

In just five months, Jean more than doubled her income and is now focused on expanding her business.

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