About Business Coaching

About Business Coaching
What Is Business Coaching?
How Does Coaching Benefit Business Professionals?
The 4 Cornerstones of Business Coaching

About Business Coaching

Business coaching is a powerful way for business professionals to get the support they need to get the results they want.

Like other business professionals, you want to see yourself, your team and your company succeed phenomenally. But going it alone isn't easy. Having a business coach by your side is an effective way for you to achieve the results you want in record time.

Recent studies show that coaching can be a powerful way to realize a healthy bottom line. A recent study conducted by MetrixGlobal LLC shows that, “Coaching produced a 529% return on investment and significant intangible benefits to the business.”

Over the past five years, Strategic Perceptions has supported many business professionals in clarifying and reaching their business objectives. We have gained a reputation for solid, actionable information that can quickly move you and your business to the next level.

What Is Business Coaching?

Coaching is a highly focused process that unlocks potential and maximizes performance. Typically conducted one-on-one in a collaborative, confidential environment, coaching provides you with an opportunity to gain clarity, remove self-imposed limitations, and gain a broader perspective so you can fully tap into your strengths and the strengths of your team.

Among other support, coaching provides business owners with an objective, non-judgmental sounding board and a broader perspective on issues.

You and your business are unique. That's why coaching is about you and working from where you are in your business development. That's why coaching is a highly customized process. Although a variety of tools are used in the coaching process, including questionnaires, assessments, mindmapping, goal tracking, and planning systems, the most powerful tool is questioning. There is no better way than questioning to help you think strategically, uncover blocks, and generate innovative ideas.

How Does Coaching Benefit Business Professionals?

Coaching isn't about theory. Coaching is about assessing your business and developing strategies to meet your goals. Coaching is about developing plans, systems, accountabilities, and skills, like sales and marketing, that will quickly move your business forward.

Business professionals require excellence in a variety of areas. Key among them are focus on profits, innovation, strategic thinking and planning, and leadership.

The 4 Cornerstones of Business Coaching

Focus on Profits
Innovation
Strategic Thinking and Planning
Leadership

That’s what business professionals tell us they need to get the results they want. That’s why these 4 cornerstones are the foundation of business coaching.

Focus on Profits

Profit is the driving force and the measure of success and reward in business. It makes sense that profit should be your primary focus every day. Yet business professionals often describe their days as hectic, scattered and focused on putting out fires. Amidst the daily chaos, profits often take a back seat.

Coaching benefits the business professional by helping them reorient, or if necessary, reengineer around profitability, both short-term and long-term.

However, it is impossible to continually focus on profits and still get the job done. A coach helps you understand and create a balance between scheduled profit focus time and scheduled product delivery focus time. Profit focus time is used to continually assess outcomes and make adjustments to stay on track to meet your profit goals.

Client Success Story

Innovation

Innovation is no longer only the hallmark of mavericks. In an ever-changing business environment, innovation is quickly becoming a requirement for consistent success and revenue growth in all companies.

The coach not only helps you stay abreast of new concepts and technology, but also supports you in assessing which of those new concepts make sense to implement in terms of your company’s profit and growth objectives.

Business professionals also benefit from coaching by gaining skills that help you tap into the innovative ideas of your staff by creating an environment where new ideas are welcomed and encouraged.

Client Success Story

Strategic Thinking and Planning

In many businesses, strategic thinking and planning occur annually. The plans that are created are often long and unwieldy, and are often placed in a drawer until the next annual planning session.

With coaching, business professionals benefit by shifting to continuous strategic thinking and daily planning that support your annual objectives. That way, you stay on track every day and make decisions in terms of your overarching plan, as well as the situation at hand.

Client Success Story

Leadership

Effective leadership skills are the fuel that move plans and innovative ideas from paper to reality.

An effective business leader shares vision, instills business values and sets an example for others. They empower their team to be accountable for how their actions impact the bottom line. From delegating to leveraging resources to team effectiveness to evaluations that inspire rather than defeat, the coach helps you assess your current skills and develop those that engender an environment of professionalism and success.

Client Success Story


410-628-2722 • Info@strategicperceptions.com

Current statistics show that more than 50% of Fortune 500 companies have incorporated coaching into their business models.